Email marketing has been on your mind lately. Especially since your friend can't stop talking about using transaction emails or how they can't wait to set up a drip campaign for their business. You sit down to check your own email when a thought pops up: "What if I wanted to be more direct with customers? Is there a way I can do that without sounding like a salesman?" If you're looking for a fresh way to connect with customers, read on to learn about direct emails and...
Email marketing can be extremely powerful for your business. It's fast and convenient, and best of all, it's available to your customers pretty much wherever they are. The numbers don't lie. Check out these statistics: According to PEW Research, 92% of online adults use email. Over 40% of American adults check their email 1-3 times a day. Email marketing has an ROI of 3800%. 81% of online shoppers who receive emails based on their previous shopping habits were more likely to...