Email Marketing

Email marketing has been on your mind lately. Especially since your friend can’t stop talking about using transaction emails or how they can’t wait to set up a drip campaign for their business. Instead of blasting your email to everyone (which no one likes), you’re sending it to a targeted list of people.

Email Marketing: Direct Emails

Email Marketing: Direct Emails

Email marketing has been on your mind lately. Especially since your friend can't stop talking about using transaction emails or how they can't wait to set up a drip campaign for their business. You sit down to check your own email when a thought pops up: "What if I wanted to be more direct with customers? Is there a way I can do that without sounding like a salesman?" If you're looking for a fresh way to connect with customers, read on to learn about direct emails and how they can get people...

Email Marketing: What Is a Drip Campaign?

Email Marketing: What Is a Drip Campaign?

If you've looked into email marketing, you've probably heard of a drip campaign. But you've never used one, or you want to but don't know how to get started. Check out the blog post below to learn more about drip campaigns, what they are, and why they work. What Is a Drip Campaign? "Drips" bits of content to people slowly over time A drip campaign is a specific type of email marketing. There are tons of different ways to utilize email marketing, and drip campaigns are one of the best. A drip...

Email Marketing: What Are Transactional Emails?

Email Marketing: What Are Transactional Emails?

You're sitting at your desk checking messages when you get an email thanking you for your recent webinar sign up. As you peruse this transactional email you start to wonder, "Could my business use this type of email marketing? And just what are these emails anyway?" If you have a Houston business and want to learn more about email marketing, read on to see what transactional emails are and how they can help your business. Learn The Best Email Marketing Strategies Transactional emails are sent...

Top 8 Examples of Awesome Email Marketing

Top 8 Examples of Awesome Email Marketing

Email marketing can be extremely powerful for your business. It's fast and convenient, and best of all, it's available to your customers pretty much wherever they are. The numbers don't lie. Check out these statistics: According to PEW Research, 92% of online adults use email. Over 40% of American adults check their email 1-3 times a day. Email marketing has an ROI of 3800%. 81% of online shoppers who receive emails based on their previous shopping habits were more likely to make a purchase as...

Email Marketing: What is Spam?

Email Marketing: What is Spam?

You're sitting in your office thinking about email marketing and spam. As you look at your business analytics you wonder, "How do I avoid being spammy? And just what is spam anyway? How can I use email marketing to grow my business and sales?" If you're interested in growing your business through email marketing, you'll need to know how to avoid being seen as spammy. Read to learn a little history of spam and how to avoid it in your email marketing. Are You Considering Email Marketing? The...