td{border:1px solid #ccc}br{mso-data-placement:same-cell}Digital strategy focuses on using digital technology to improve business performance. It specifies the direction an organization will take to create new competitive advantages with technology. Digital strategy is a strategic plan formulated to achieve specific goals through a digital medium.">
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Digital Strategy

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

In 2020, over 75 million devices have access to the internet. This means that digital marketing will give you 75 million chances to reach your customers. But can online marketing replace traditional channels? Compare the differences between traditional marketing vs. digital marketing. And keep reading to find out why you should start marketing online. Benefits of Digital Marketing When comparing traditional marketing vs digital marketing, you should consider the differences. Digital...

When To Change Your Marketing Strategy

When To Change Your Marketing Strategy

Your digital marketing plan could net your business millions of dollars today and fail tomorrow. In most cases, however, companies and brands take several years to outgrow the marketing plan. As company algorithms and practices change for the external platforms you use, you might also need to work with an internet marketing agency to update your SEO, reconfigure your website design and change the way you run PPC ads. The big question is: “How do you know when it’s time...