Digital Strategy

Digital strategy focuses on using digital technology to improve business performance. It specifies the direction an organization will take to create new competitive advantages with technology. Digital strategy is a strategic plan formulated to achieve specific goals through a digital medium.

Small Business Digital Marketing: Everything You Need to Know

Small Business Digital Marketing: Everything You Need to Know

When you have a small business, you have one lingering concern, "How do you compete with big businesses?" There are several hurdles that small businesses face. One of the mediums by which a small business can stand out is through effective digital marketing. Have you looked into small business digital marketing for your company? If not, now is the time. By implementing digital marketing best practices, your company can stand out amongst the competition. Small Business Digital Marketing...

Updates to Your Business’s Web Presence With the COVID-19 Pandemic in Mind

Updates to Your Business’s Web Presence With the COVID-19 Pandemic in Mind

Prior to the novel coronavirus epidemic, 85% of consumers did online research before making a purchase. Now that most of the world is on lockdown or have shelter in place, this number's probably jumped even higher. Because of this, it's more important than ever to polish your online presence and know how to prepare for a pandemic so you can keep your customers happy. Here are some updates you can make to your business's web presence with the COVID-19 pandemic in mind. Update Your...

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

In 2020, over 75 million devices have access to the internet. This means that digital marketing will give you 75 million chances to reach your customers. But can online marketing replace traditional channels? Compare the differences between traditional marketing vs. digital marketing. And keep reading to find out why you should start marketing online. Benefits of Digital Marketing When comparing traditional marketing vs digital marketing, you should consider the differences....

When To Change Your Marketing Strategy

When To Change Your Marketing Strategy

Your digital marketing plan could net your business millions of dollars today and fail tomorrow. In most cases, however, companies and brands take several years to outgrow the marketing plan. As company algorithms and practices change for the external platforms you use, you might also need to work with an internet marketing agency to update your SEO, reconfigure your website design and change the way you run PPC ads. The big question is: “How do you know when it’s time...