Digital Strategy

Digital strategy focuses on using digital technology to improve business performance. It specifies the direction an organization will take to create new competitive advantages with technology. Digital strategy is a strategic plan formulated to achieve specific goals through a digital medium.

5 Tips on Successfully Benchmarking Data for Small Businesses

5 Tips on Successfully Benchmarking Data for Small Businesses

Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors.  But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for you. Collecting that data can give you an idea of how to get a competitive advantage. Below, we'll go into five tips for benchmarking data. Keep reading to take your online business to the next level! 1. Look At Yourself In order...

Marketing without Google: Everything You Need to Know

Marketing without Google: Everything You Need to Know

Are you looking to expand your marketing strategy but don't want to use Google? When it comes to marketing, most people think of Google and its robust advertising system. In fact, if you talk about professional marketing long enough, someone will doubtless bring up Google. Yet, some choose to undergo marketing without Google. They do this for many reasons, but their successes have proven one thing: marketing without Google is possible. If this sounds like something you want to do, you're...

7 Tips to Building a Trend Monitoring Strategy for Businesses

7 Tips to Building a Trend Monitoring Strategy for Businesses

What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its information will always be out of date. How, then, can you build a trend monitoring strategy and keep your business on the cutting edge? Keep reading to discover our top tips! 1. Identify Thought Leaders Any trend monitoring strategy is...

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

Small Business Digital Marketing: Everything You Need to Know

Small Business Digital Marketing: Everything You Need to Know

When you have a small business, you have one lingering concern, "How do you compete with big businesses?" There are several hurdles that small businesses face. One of the mediums by which a small business can stand out is through effective digital marketing. Have you looked into small business digital marketing for your company? If not, now is the time. By implementing digital marketing best practices, your company can stand out amongst the competition. Small Business Digital Marketing for...

Updates to Your Business’s Web Presence With the COVID-19 Pandemic in Mind

Updates to Your Business’s Web Presence With the COVID-19 Pandemic in Mind

Prior to the novel coronavirus epidemic, 85% of consumers did online research before making a purchase. Now that most of the world is on lockdown or have shelter in place, this number's probably jumped even higher. Because of this, it's more important than ever to polish your online presence and know how to prepare for a pandemic so you can keep your customers happy. Here are some updates you can make to your business's web presence with the COVID-19 pandemic in mind. Update Your...

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

5 Reasons Why Digital Marketing Has an Upper Hand Compared to Traditional Marketing Strategies

In 2020, over 75 million devices have access to the internet. This means that digital marketing will give you 75 million chances to reach your customers. But can online marketing replace traditional channels? Compare the differences between traditional marketing vs. digital marketing. And keep reading to find out why you should start marketing online. Benefits of Digital Marketing When comparing traditional marketing vs digital marketing, you should consider the differences....

Improving the ROI of a New Website With the Help of a Web Design Company

Improving the ROI of a New Website With the Help of a Web Design Company

Any web design company aims to make sure that it represents the client's brand in the best possible light, that all information balances with the messaging and personality of the company. If the site meshes well with the company, then marketing tactics become more productive, making the website a legitimate asset of the business. Unfortunately, not every owner or client understands how assets, like websites, contribute to the valuation of the company. Interactive and well-defined sites attract...

When To Change Your Marketing Strategy

When To Change Your Marketing Strategy

Your digital marketing plan could net your business millions of dollars today and fail tomorrow. In most cases, however, companies and brands take several years to outgrow the marketing plan. As company algorithms and practices change for the external platforms you use, you might also need to work with an internet marketing agency to update your SEO, reconfigure your website design and change the way you run PPC ads. The big question is: “How do you know when it’s time...

What is a Buyer Persona?

What is a Buyer Persona?

Do you have a buyer persona for your business? If the answer is no, or you're not sure what a buyer persona is, then we're here to help. A buyer persona is essential for any business that wants to better understand their customers, increase leads, and improve profits. Read on to learn about buyer personas, how to build your own, and why it's important. What is a Buyer Persona? If you don't yet have a buyer persona, it's time to build one. But first, let's talk about what a buyer persona...