CBD Marketing

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3 Key Things You Should Know About Marijuana Marketing

3 Key Things You Should Know About Marijuana Marketing

When it comes to marijuana marketing, life is never going to be simple. In an ever-changing market, it can be tough to adhere to the current advertising regulations and stay one step ahead of the competition. The cannabis industry is thriving more than ever thanks to Canada's marijuana legalization in October 2018. With the need for some seriously impressive marketing tactics to stay ahead of the crowd, the expert EWR Digital marketing team is here to give you some advice on how to make your...

Marijuana Marketing: Taking Advantage of Cannabis Sponsorships & Events

Marijuana Marketing: Taking Advantage of Cannabis Sponsorships & Events

It can be difficult to market your marijuana business at events; however, it can also be a very effective and convenient option. This is especially true within the cannabis industry, where advertising opportunities are more limited. Attending events gives you the chance to connect in person with potential vendors and customers. Events let you promote your marijuana branding in person, adding a personal touch. In addition, you can also build relationships and network within your sector and...

Merchandising: A Cannabis Marketing Opportunity

Merchandising: A Cannabis Marketing Opportunity

Marijuana marketing opportunities can seem thin on the ground, and if many traditional channels are closed off to you, it can be hard to think of ways to get your marijuana branding out there. The good news is that apparel and merchandise can be a useful way of customers keeping your brand within their lifestyle. Although there is a lot of potential in this field, you need to have a clear strategy in place before developing any merchandise. If you need some guidelines to bear in mind, our EWR...

Using Content to Engage with the Marijuana Community

Using Content to Engage with the Marijuana Community

Marijuana SEO is essential to the success of your cannabis business. You may well have heard the phrase “content is king," and when it comes to marijuana marketing, this is certainly the case. Certainly, compelling marijuana content marketing help your business: entertain educate; and engage with the online community. If you can follow the 3 Es listed above, you can reach a wider target audience with your marijuana branding. So, how do you go about using content to your advantage? The...

How Can I Make Digital Marketing Work for my Cannabis Business?

How Can I Make Digital Marketing Work for my Cannabis Business?

Wondering how to make marijuana marketing work for your business? Digital marketing is a wide sector, encompassing all electronic or web-based communication that comes from your marijuana brand to its target audience. Some examples of effective digital marketing channels include blogs, website design, and email marketing. For both small and large businesses, digital marketing opportunities are becoming more and more appealing for several reasons. People are using the internet more than ever....

Can Conventional Marketing Techniques Work for Your Marijuana Business?

Can Conventional Marketing Techniques Work for Your Marijuana Business?

Marijuana marketing is challenging - and in fact, any restricted industry marketing can be tough. Cannabis businesses have a lot of restrictions when it comes to traditional advertising outlets, like: magazines newspapers TV radio However, that doesn't mean these methods should be ignored. These traditional avenues can be expensive and difficult to measure results, but it's not impossible. Get creative and you can find conventional marketing opportunities that can still work for your cannabis...

Guidelines for Safely Marketing Your Cannabis Business

Guidelines for Safely Marketing Your Cannabis Business

Effective advertising and marketing are essential for the growth and success of any company. This is especially true in a new business. The status of marijuana businesses is in a constant state of change. Many cannabis start-ups are struggling to negotiate the restrictions placed on their marketing. So, how can you help your cannabis business to build an audience of consumers and reach a wider target market? Although there are some serious cannabis marketing limitations, there are a few...

Getting Around the Facebook Ad Ban: A Cannabis Marketer’s Guide

Getting Around the Facebook Ad Ban: A Cannabis Marketer’s Guide

Facebook seems like the perfect place for any marijuana company to find brand new customers and to reach a wider audience. Unfortunately, the platform's restrictions on ads for marijuana marketing means that cannabis businesses face challenges in this area. The good news, however, is that there are a number of hacks out there which you can use to get around Facebook's ad ban. While some companies are giving payments to influencers so that they will spread positive reports about their edibles,...

Adopting Social Media Strategies to Market a Cannabis Business

Adopting Social Media Strategies to Market a Cannabis Business

Social media represents one key element of digital marketing; however, it is a problematic one when it comes to marijuana marketing. Most social media platforms have banned paid advertising of cannabis products. Despite the difficulties, it is possible to be creative and use organic tactics to maximize the potential of your social media marketing efforts which don’t require paid ads. Read on to learn more about how you can use social media to boost your marijuana marketing strategies. Engaging...

Canadian Marijuana Marketing – Carving a Legalized Market Share

Canadian Marijuana Marketing – Carving a Legalized Market Share

Canadian Marijuana Marketing is on everyone's mind lately with the October 2018 legalization. It's important to have marijuana marketing experts on your side when navigating through the industry. Cannabis has now been legalized for recreational use in Canada as of October 2018, and this has led to a massive boost for marijuana marketing. While the thriving industry is great news for the Canadian cannabis industry, the market is still in its infancy. Vendors are working on carving out their own...