Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies. Digital marketing is an advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

6 SEO Details You Don’t Want to Ignore

6 SEO Details You Don’t Want to Ignore

Are you looking for ways to give your website's search engine optimization a boost? Do you wonder how other websites separate themselves from the rest of the pack? If so, then you must learn how to build your SEO strategy. There are several SEO details that many company's miss out on. In doing so, they repel Google from their site and limit the number of site users they can attract. It's important to learn about the different SEO details to succeed. See below for several SEO tips and...

How to Create a Successful Marketing and Advertising Budget

How to Create a Successful Marketing and Advertising Budget

Your advertising budget will help you spread the word about the services and products offered by your company. But, before you can begin advertising, you've got to ensure that your budget has the room that your company needs to make the right decisions for marketing. If you've had some challenges creating your marketing budget, look no further. Continue to read this brief guide for everything you need to know regarding your marketing budget plan. Do Your Research Before you can create your...

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

7 Cost-Cutting Tips For a Multi-Channel Marketing Strategy

In 2020, podcasting was one of the best marketing channels. Podcast listeners have grown to nearly 40% in the past three years. This is a great way to connect with an audience that enjoys listening to podcasts, especially when traveling, exercising, or lounging around at home. Yet, this is just one example of a marketing channel that can benefit your business.  You need different marketing outlets to spread brand awareness and reach your target market effectively.  If...

5 Tips on Successfully Benchmarking Data for Small Businesses

5 Tips on Successfully Benchmarking Data for Small Businesses

Are you a small company looking to boost your online success? If so, then you're going to need to start benchmarking data on your competitors.  But isn't focusing on your competitors a waste of time? Not necessarily. After all, what worked for them might work for you. Collecting that data can give you an idea of how to get a competitive advantage. Below, we'll go into five tips for benchmarking data. Keep reading to take your online business to the next level! 1. Look At Yourself In order...

Marketing without Google: Everything You Need to Know

Marketing without Google: Everything You Need to Know

Are you looking to expand your marketing strategy but don't want to use Google? When it comes to marketing, most people think of Google and its robust advertising system. In fact, if you talk about professional marketing long enough, someone will doubtless bring up Google. Yet, some choose to undergo marketing without Google. They do this for many reasons, but their successes have proven one thing: marketing without Google is possible. If this sounds like something you want to do, you're...

6 SEO Tips Every Small Business Owner Should Know

6 SEO Tips Every Small Business Owner Should Know

More than 93% of all online experiences start with a search engine. Today’s customer hits the internet first when they’re thinking of making a purchase. As such, winning the search war is the new moment of truth. If you don’t win over the customer’s attention here, you’re bound to lose. It’s no surprise, then, that search engine optimization (SEO) is now a critical need for many firms. The right SEO tips can make your business bloom.  Here is an in-depth look at six...

7 Tips to Building a Trend Monitoring Strategy for Businesses

7 Tips to Building a Trend Monitoring Strategy for Businesses

What if your business strategy was outdated before you even started? Successful businesses must understand current trends and integrate those trends into their marketing and sales strategies. But if a company doesn't have a good trend monitoring strategy, its information will always be out of date. How, then, can you build a trend monitoring strategy and keep your business on the cutting edge? Keep reading to discover our top tips! 1. Identify Thought Leaders Any trend monitoring strategy is...

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

10 of the Biggest Trends in Digital Marketing in 2020

10 of the Biggest Trends in Digital Marketing in 2020

Do you want to improve your marketing strategy and help your business rank higher online? Do you want to gain more organic search results by improving your marketing tactics? Do you want to keep your business in with the newest digital marketing trends? One of the aspects that keeps a business successful after its launch is its ability to adapt. 84% of executives know that innovation is important to their growth strategy. This means using the latest trends in digital marketing to...

7 Marketing Trends and How They Apply to the Oil and Gas Industry

7 Marketing Trends and How They Apply to the Oil and Gas Industry

Oil and gas industries need a marketing update. Many of these companies have not updated their digital marketing plan in 5+ years. With the current pandemic, it's even harder for some oil and gas businesses to adapt. But what's the solution? The solution involves adopting marketing trends that can help oil and gas businesses. These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market. Here...