Digital Marketing

Digital marketing is the component of marketing that utilizes internet and online based digital technologies. Digital marketing is an advertising delivered through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

10 of the Biggest Trends in Digital Marketing in 2020

10 of the Biggest Trends in Digital Marketing in 2020

Do you want to improve your marketing strategy and help your business rank higher online? Do you want to gain more organic search results by improving your marketing tactics? Do you want to keep your business in with the newest digital marketing trends? One of the aspects that keeps a business successful after its launch is its ability to adapt. 84% of executives know that innovation is important to their growth strategy. This means using the latest trends in digital marketing to...

7 Marketing Trends and How They Apply to the Oil and Gas Industry

7 Marketing Trends and How They Apply to the Oil and Gas Industry

Oil and gas industries need a marketing update. Many of these companies have not updated their digital marketing plan in 5+ years. With the current pandemic, it's even harder for some oil and gas businesses to adapt. But what's the solution? The solution involves adopting marketing trends that can help oil and gas businesses. These marketing trends offer new and updated strategies that can help improve their business. It can help the oil and gas business better connect with the market. Here...

Building a Website for Your Law Firm: Web Marketing Explained

Building a Website for Your Law Firm: Web Marketing Explained

Over 90% of all online activities begin on a search engine. Unfortunately, 75% of searchers don't look beyond the first page of results. If you're not using search engine optimization (SEO) as part of your web marketing strategy, you could lose clients. Instead, you can use SEO and website marketing to boost your law firm to the top! Leads from SEO are eight times more likely to convert into paying clients. By building a website with SEO in mind, you can reach more clients. Then, you...

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Building Your Legal Practice: The Top Tips for Law Firm Marketing

Your clients have plenty of options to choose from when searching for legal representation. In fact, there are currently over 435,846 law firms in the US. Is your practice managing to stand out from the rest? If not, you might struggle to attract new clients. Below are five law firm marketing strategies that can help you generate brand awareness and new leads. With these tips, you can boost your business and reach new heights. Instead of falling behind, you can get a...

10 Secrets to Local SEO Ranking for Customer Acquisition

10 Secrets to Local SEO Ranking for Customer Acquisition

Google reports that "near me" searches keep trending up. In 2018, local SEO ranking was up 200 percent, which surpassed growth from the previous year. Local search showed no signs of slowing down either. Additionally, these local searchers were more likely to make a phone call, visit a local shop, and most convert to customers.As a marketer using SEO, that's important information to have. What can you do to make sure you're capitalizing on the trend? These ten tips will boost your local SEO...

The Business’s Guide to Building Online Visibility

The Business’s Guide to Building Online Visibility

There are billions of existing websites out there, which creates some stiff competition for Internet users' attention. You can write great blog content or tweet several times a day, but it won't matter if no one ever sees it. That's why business leaders need to focus on online visibility. In this virtual space, you need to make moves to stand out and get noticed. Otherwise, you may risk getting lost in the crowd. Luckily, there are plenty of tools and tactics at your disposal. If you're...

Why Building Social Media Presence Is More Important Than Ever in 2020

Why Building Social Media Presence Is More Important Than Ever in 2020

The line between people’s digital and physical lives aren’t as separated as they used to be. Around 5.2 billion people now have phones, and 4.5 billion people have access to the internet. Of these, 3.8 billion are on social media. This alone is a good reason to establish a social media profile. Want to reach your customers? Then you must chase after them. They won’t be the ones to adjust to find you. Building social media presence for businesses is even more important now. More than half...

Small Business Digital Marketing: Everything You Need to Know

Small Business Digital Marketing: Everything You Need to Know

When you have a small business, you have one lingering concern, "How do you compete with big businesses?" There are several hurdles that small businesses face. One of the mediums by which a small business can stand out is through effective digital marketing. Have you looked into small business digital marketing for your company? If not, now is the time. By implementing digital marketing best practices, your company can stand out amongst the competition. Small Business Digital Marketing...

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence

What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that's exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence will be left in the dust by the competition.   Fortunately, it's not too late to boost your digital or internet presence in a big way. In fact, you'd be surprised how many good reasons there are to increase your digital...