Digital Marketing

How Does Facebook Live Work?

How Does Facebook Live Work?

So far, most indications show that using the Facebook ads manager is the best way to get results on Facebook. So, organic vehicles like Facebook Live and must be novelty items, right? Not quite. Facebook Live is a valuable marketing tool (and we ran an experiment that proves this). Facebook Live broadcasts can reach a ton of people and get outstanding engagement. But, how does this work, if it’s not paid advertising? Hasn’t Facebook canned organic reach? Yes, organic reach has been laid to...

How to Market a Franchise: The First 3 Steps

How to Market a Franchise: The First 3 Steps

When you're looking for business growth, researching how to market a franchise is crucial for long term success. Unfortunately, budding businesses can often find themselves drowned out by a sea of similar hopefuls. Franchises and start-ups face problems that can seem insurmountable. These include weak advertising, poor user interaction, and a lack of publicity. Marketing is the obvious solution to all of these problems, but how do you find the right marketing strategies and techniques? There...