Corporate Branding

Corporate branding is an essential aspect of a company’s overall marketing strategy. Branding consists of a number of tactics, actions and guidelines. Corporate Branding is an act of using the brand name of the company in the overall advertising efforts.

3 Innovative Ways to Build Brand Loyalty for Startups

3 Innovative Ways to Build Brand Loyalty for Startups

Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services.  To discover how you can build brand loyalty for your startup, keep reading. Integrate these practices into your marketing strategy to expand your loyal customer base and boost your profits this year.  1. Find Your Brand Voice and Story  To...

The Business’s Guide to Building Online Visibility

The Business’s Guide to Building Online Visibility

There are billions of existing websites out there, which creates some stiff competition for Internet users' attention. You can write great blog content or tweet several times a day, but it won't matter if no one ever sees it. That's why business leaders need to focus on online visibility. In this virtual space, you need to make moves to stand out and get noticed. Otherwise, you may risk getting lost in the crowd. Luckily, there are plenty of tools and tactics at your disposal. If you're...

Six Undeniable Benefits of Digital Marketing for Small to Mid-Size Enterprises (SMEs)

Six Undeniable Benefits of Digital Marketing for Small to Mid-Size Enterprises (SMEs)

Small and Mid-sized Enterprises (SMEs) are key players in the global economy. They account for 90% of all businesses and contribute 7 out of every 10 new jobs. Despite this, they face significant challenges. What are the top benefits of digital marketing for SMEs? Read on to learn about six benefits of digital marketing with this roundup. What are Small to Mid-sized Enterprises (SMEs)? SMEs or small to mid-sized enterprises are defined differently in different parts of the world....

EWR Digital Officially Rebrands and Launches New Website

EWR Digital Officially Rebrands and Launches New Website

EWR Digital, formerly known as eWebResults, just launched a new website as part of our rebranding efforts. We are excited to provide the same exceptional SEO, PPC, and website design services as we always have, but through our new and improved brand. If companies want to do well in today’s digital age, it’s important to make sure they have good online visibility. Navigating the complicated world of online marketing and search results can be overwhelming, which is why it’s...

How to Create a Brand Identity: Your Complete Step-By-Step Guide

How to Create a Brand Identity: Your Complete Step-By-Step Guide

Let's paint the picture: So, you've developed a business concept that will allow you to use your skillset, provide innovative solutions to your customers, and rack in some serious profits, right? Awesome! Now, you need to think about now only how you'll set yourself apart from your competitors, but also how to ensure your target market recognizes, connects with, and remembers your business. Branding is what makes that happen. What is your brand? Well, you're not precisely sure…yet. It's...

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

Does your business need a fresh face?  You may need to re-focus on what's most important to ensure your business's success. Or, maybe you're looking to go in a new direction. Either way, the result is the same: you're ready for a rebrand. The rebranding process only works if you show up prepared. Here's a step-by-step checklist to walk you through the rebranding process. Before you know it, you'll have a whole new company and a fresh perspective. Know Why You Want to Rebrand If...

4 Essential Elements of Powerful Brand Storytelling

4 Essential Elements of Powerful Brand Storytelling

As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help you stand out. Brand storytelling is a reliable method you can use to further resonate with your target audience and provide insight into what your business represents. Not sure where to start? Don't worry, we’ve...

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

This article was written by guest contributor Fred Griffin. Press releases distribution is an effective way to get the word out about your business. You can place your news in front of the media and your target audience. We have compiled some of the best tips that can help you with press release distribution below. Check this out: 12 Best Press Release Distribution Tips to Boost Your Success Tip #1: Use a reputable press release service in distributing your news. Aside from pitching the press,...

Which Content Distribution Strategy Is Right for You?

Which Content Distribution Strategy Is Right for You?

No amount of content you have at your disposal will matter if you don’t have a content distribution strategy. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Read on to learn more. Content Distribution 101 Many marketing agencies abide by the 80/20 rule. This rule states that you should spend only 20% of your time creating content and 80% of your time promoting that content. In simpler terms, if you already have a...

7 Must-Know Benefits of Investing in Reputation Management for Your Company

7 Must-Know Benefits of Investing in Reputation Management for Your Company

A bad reputation is bad for any business. Negative reviews have the power to destroy the brand that you have worked so hard to build. A good reputation, on the other hand, converts leads into sales, attracts new customers, and helps to keep old customers coming back. You simply can’t afford to overlook the importance of a good business reputation. A reputation management expert can help you to place your business in a good light with potential customers, investors, employees, and other...