Branding Strategy

Branding helps to take a look at companies that have perfectly developed their brand and loyal customer following. A brand creates an emotional response or need in your market. It needs to tell your company story and convince customers that your business is their best option.

3 Innovative Ways to Build Brand Loyalty for Startups

3 Innovative Ways to Build Brand Loyalty for Startups

Are you hoping to connect more loyal customers to your startup? If so, you need to build brand loyalty. This is a strategy that builds trust behind your brand, allowing potential customers to feel good about using your product or services.  To discover how you can build brand loyalty for your startup, keep reading. Integrate these practices into your marketing strategy to expand your loyal customer base and boost your profits this year.  1. Find Your Brand Voice and Story  To...

The Business’s Guide to Building Online Visibility

The Business’s Guide to Building Online Visibility

There are billions of existing websites out there, which creates some stiff competition for Internet users' attention. You can write great blog content or tweet several times a day, but it won't matter if no one ever sees it. That's why business leaders need to focus on online visibility. In this virtual space, you need to make moves to stand out and get noticed. Otherwise, you may risk getting lost in the crowd. Luckily, there are plenty of tools and tactics at your disposal. If you're...

Six Undeniable Benefits of Digital Marketing for Small to Mid-Size Enterprises (SMEs)

Six Undeniable Benefits of Digital Marketing for Small to Mid-Size Enterprises (SMEs)

Small and Mid-sized Enterprises (SMEs) are key players in the global economy. They account for 90% of all businesses and contribute 7 out of every 10 new jobs. Despite this, they face significant challenges. What are the top benefits of digital marketing for SMEs? Read on to learn about six benefits of digital marketing with this roundup. What are Small to Mid-sized Enterprises (SMEs)? SMEs or small to mid-sized enterprises are defined differently in different parts of the world....

How to Create a Brand Identity: Your Complete Step-By-Step Guide

How to Create a Brand Identity: Your Complete Step-By-Step Guide

Let's paint the picture: So, you've developed a business concept that will allow you to use your skillset, provide innovative solutions to your customers, and rack in some serious profits, right? Awesome! Now, you need to think about now only how you'll set yourself apart from your competitors, but also how to ensure your target market recognizes, connects with, and remembers your business. Branding is what makes that happen. What is your brand? Well, you're not precisely sure…yet. It's...

4 Essential Elements of Powerful Brand Storytelling

4 Essential Elements of Powerful Brand Storytelling

As of 2015, there are over 27 million entrepreneurs in the United States. Industry competition is stiff in any niche, and the sheer volume of other successful business owners doesn't make things any easier. Luckily, there are a few strategies you can implement to help you stand out. Brand storytelling is a reliable method you can use to further resonate with your target audience and provide insight into what your business represents. Not sure where to start? Don't worry, we’ve...

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

This article was written by guest contributor Fred Griffin. Press releases distribution is an effective way to get the word out about your business. You can place your news in front of the media and your target audience. We have compiled some of the best tips that can help you with press release distribution below. Check this out: 12 Best Press Release Distribution Tips to Boost Your Success Tip #1: Use a reputable press release service in distributing your news. Aside from pitching the press,...

Which Content Distribution Strategy Is Right for You?

Which Content Distribution Strategy Is Right for You?

No amount of content you have at your disposal will matter if you don’t have a content distribution strategy. Content distribution is the act of promoting content to online audiences in multiple media formats through various channels. Read on to learn more. Content Distribution 101 Many marketing agencies abide by the 80/20 rule. This rule states that you should spend only 20% of your time creating content and 80% of your time promoting that content. In simpler terms, if you already have a...

7 Must-Know Benefits of Investing in Reputation Management for Your Company

7 Must-Know Benefits of Investing in Reputation Management for Your Company

A bad reputation is bad for any business. Negative reviews have the power to destroy the brand that you have worked so hard to build. A good reputation, on the other hand, converts leads into sales, attracts new customers, and helps to keep old customers coming back. You simply can’t afford to overlook the importance of a good business reputation. A reputation management expert can help you to place your business in a good light with potential customers, investors, employees, and other...

Become a Household Name! 10 Critical Tips for Building a Brand

Become a Household Name! 10 Critical Tips for Building a Brand

You're not just making a sale. You're not just placing an ad. You're not just writing a blog post. You're building a brand in everything you do. You get to decide how to build that brand. You get to define what that brand is. Don't make it any brand. Don't copy another brand. Make it your brand. Make it a brand with a purpose. Make it a brand that gives before it takes. Make it a brand that knows who it's for. Make it a brand that stands out. 10 Tips for Building Your Brand Check out...

Going Viral: The Secret to Videos That Skyrocket Exposure

Going Viral: The Secret to Videos That Skyrocket Exposure

Creating viral videos for a business is a lot more challenging than just putting up cute puppies and kitten videos. To drive maximum ROI from your video marketing efforts, you have to think outside the box. So what does it take to make a viral video? How can your content reach the masses? With over 4 billion views on YouTube every day, there’s a lot of scope to promote your ideas. Many people tend to believe that viral marketing is based on luck. It’s a blend of science and art that requires...