Brand Awareness

Brand awareness is a marketing term that describes the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service. Brand awareness is best spread through both inbound and outbound marketing efforts.

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence

A New Digital Decade: 9 Reasons You Should Re-Evaluate Your Internet Presence

What if countless small businesses made it almost impossible for customers to find them? It sounds crazy, but that's exactly what any business with a poor internet presence is doing. Our world is increasingly digital, and companies without a robust online presence will be left in the dust by the competition.   Fortunately, it's not too late to boost your digital or internet presence in a big way. In fact, you'd be surprised how many good reasons there are to increase your digital...

How to Create a Brand Identity: Your Complete Step-By-Step Guide

How to Create a Brand Identity: Your Complete Step-By-Step Guide

Let's paint the picture: So, you've developed a business concept that will allow you to use your skillset, provide innovative solutions to your customers, and rack in some serious profits, right? Awesome! Now, you need to think about now only how you'll set yourself apart from your competitors, but also how to ensure your target market recognizes, connects with, and remembers your business. Branding is what makes that happen. What is your brand? Well, you're not precisely sure…yet. It's...

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

How to Navigate the Rebranding Process: A Complete Step-By-Step Checklist

Does your business need a fresh face?  You may need to re-focus on what's most important to ensure your business's success. Or, maybe you're looking to go in a new direction. Either way, the result is the same: you're ready for a rebrand. The rebranding process only works if you show up prepared. Here's a step-by-step checklist to walk you through the rebranding process. Before you know it, you'll have a whole new company and a fresh perspective. Know Why You Want to Rebrand If...

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

Master these 12 Best Press Release Distribution Tips to Boost Your PR Success

This article was written by guest contributor Fred Griffin. Press releases distribution is an effective way to get the word out about your business. You can place your news in front of the media and your target audience. We have compiled some of the best tips that can help you with press release distribution below. Check this out: 12 Best Press Release Distribution Tips to Boost Your Success Tip #1: Use a reputable press release service in distributing your news. Aside from pitching the press,...

Become a Household Name! 10 Critical Tips for Building a Brand

Become a Household Name! 10 Critical Tips for Building a Brand

You're not just making a sale. You're not just placing an ad. You're not just writing a blog post. You're building a brand in everything you do. You get to decide how to build that brand. You get to define what that brand is. Don't make it any brand. Don't copy another brand. Make it your brand. Make it a brand with a purpose. Make it a brand that gives before it takes. Make it a brand that knows who it's for. Make it a brand that stands out. 10 Tips for Building Your Brand Check out...

Affordable Website Design: When is it Time to Rebrand?

Affordable Website Design: When is it Time to Rebrand?

As a Houston website design and marketing company, we help businesses with affordable website design every day. However, when we are working with established companies, we often notice a lot of hesitancy about rebranding. Of course, building a great brand takes time and effort. A powerful brand builds an emotional bridge between you and your customers. So the concept of rebranding might seem scary at first. It might seem like you are discarding everything and starting over the process from...