Matt Bertram

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

Building a Website for Your Law Firm: Web Marketing Explained

Building a Website for Your Law Firm: Web Marketing Explained

Over 90% of all online activities begin on a search engine. Unfortunately, 75% of searchers don't look beyond the first page of results. If you're not using search engine optimization (SEO) as part of your web marketing strategy, you could lose clients. Instead, you can use SEO and website marketing to boost your law firm to the top! Leads from SEO are eight times more likely to convert into paying clients. By building a website with SEO in mind, you can reach more clients. Then, you...

Cool Places in Houston To Shoot Commercial Videos

Cool Places in Houston To Shoot Commercial Videos

Every brand has a story to tell, and by branding your company through commercial videography, anyone viewing it will then know what makes your company unique compared to your competitors. On top of that, if your brand is local, you might assume that a good way to capture their attention is to shoot the marketing video in front of a prominent location or landmark. Luckily, if you’re from Houston, there’s a lot of places to choose from! 1. HERMANN PARK This is a 445-acre park where you will...