Matt Bertram

How to Create a Successful Marketing and Advertising Budget

How to Create a Successful Marketing and Advertising Budget

Your advertising budget will help you spread the word about the services and products offered by your company. But, before you can begin advertising, you've got to ensure that your budget has the room that your company needs to make the right decisions for marketing. If you've had some challenges creating your marketing budget, look no further. Continue to read this brief guide for everything you need to know regarding your marketing budget plan. Do Your Research Before you can create your...

Marketing without Google: Everything You Need to Know

Marketing without Google: Everything You Need to Know

Are you looking to expand your marketing strategy but don't want to use Google? When it comes to marketing, most people think of Google and its robust advertising system. In fact, if you talk about professional marketing long enough, someone will doubtless bring up Google. Yet, some choose to undergo marketing without Google. They do this for many reasons, but their successes have proven one thing: marketing without Google is possible. If this sounds like something you want to do, you're...

6 SEO Tips Every Small Business Owner Should Know

6 SEO Tips Every Small Business Owner Should Know

More than 93% of all online experiences start with a search engine. Today’s customer hits the internet first when they’re thinking of making a purchase. As such, winning the search war is the new moment of truth. If you don’t win over the customer’s attention here, you’re bound to lose. It’s no surprise, then, that search engine optimization (SEO) is now a critical need for many firms. The right SEO tips can make your business bloom.  Here is an in-depth look at six...

The Importance of Enterprise-Grade Data Analytics

The Importance of Enterprise-Grade Data Analytics

In a 2019 survey, only 37% of CEOs said their companies were highly insight-driven. The same study showed that 63% of CEOs were aware of data analytics but thought their company didn’t use it effectively. Data analytics lead to better decisions, more effective marketing, better customer service, and more efficient operations. If you’re struggling to maximize data analysis benefits, you may be using the wrong analytics platform. A free tool might seem like a good deal, but you’re...

Building a Website for Your Law Firm: Web Marketing Explained

Building a Website for Your Law Firm: Web Marketing Explained

Over 90% of all online activities begin on a search engine. Unfortunately, 75% of searchers don't look beyond the first page of results. If you're not using search engine optimization (SEO) as part of your web marketing strategy, you could lose clients. Instead, you can use SEO and website marketing to boost your law firm to the top! Leads from SEO are eight times more likely to convert into paying clients. By building a website with SEO in mind, you can reach more clients. Then, you...

Cool Places in Houston To Shoot Commercial Videos

Cool Places in Houston To Shoot Commercial Videos

Every brand has a story to tell, and by branding your company through commercial videography, anyone viewing it will then know what makes your company unique compared to your competitors. On top of that, if your brand is local, you might assume that a good way to capture their attention is to shoot the marketing video in front of a prominent location or landmark. Luckily, if you’re from Houston, there’s a lot of places to choose from! 1. HERMANN PARK This is a 445-acre park where you will...