3 Key Things You Should Know About Marijuana Marketing

By Matt Bertram

By Matt Bertram

Matt Bertram is Head of Digital Strategy at EWR Digital. He is a nationally recognized expert in SEO and the Co-Host of the top rated SEO Podcast, "The Unknown Secrets of Internet Marketing." Author of Build Your Brand Mania: How to Transform Yourself Into an Authoritative Brand That Will Attract Your Ideal Customers with contributing articles in Forbes, Search Engine Journal and numerous other publications pertaining to digital marketing.

When it comes to marijuana marketing, life is never going to be simple. In an ever-changing market, it can be tough to adhere to the current advertising regulations and stay one step ahead of the competition. The cannabis industry is thriving more than ever thanks to Canada’s marijuana legalization in October 2018.

With the need for some seriously impressive marketing tactics to stay ahead of the crowd, the expert EWR Digital marketing team is here to give you some advice on how to make your cannabis business stand out. Read on to learn the 3 key things that you should definitely know about marijuana marketing in order to achieve maximum success.

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Top 3 Things to Know About Marijuana Marketing

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1) In-Store Experiences

Creativity is the ultimate goal when it comes to widening the awareness of your marijuana branding and attracting new customers. If Facebook ads and Pay-Per-Click are out the window, it’s time to think outside the box.

In-store demonstrations are a brilliant way to promote your cannabis brand and help consumers to find out more about your products.

Whether you’re selling CBD/CBD oil, THC products, edibles, or something else, an in-store demonstration day is a great marketing strategy. This can also help you judge consumer interest to help inform any future products.

It’s time to get creative.

2) Utilize NFC, Text, and Mobile Payment

Although marijuana marketing remains challenging, today’s modern marijuana brands are overtaking traditional retailers who have been dependent on using the same POS technology for years. NFC (near-field communication), text messaging, and mobile payments are all examples of today’s cutting-edge technology which can help cannabis brands market their products.

The result is that the brand enjoys preference, sales, and demographic data which can then be used to build CRM (customer-relationship management databases). This enables your brand to market offers to customers who have already expressed interest and to target adverts and content more effectively,

Embrace technology.

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3) Marijuana Branding Loyalty

Building brand loyalty for any cannabis business can be difficult because there are so many options on the market today.

With marijuana becoming more mainstream than ever before, it’s important for brands to work on capitalizing the challenge and winning over consumers with impressive products.

Right now, the infrastructure and logistics are still lagging behind in order to facilitate brand awareness and loyalty, but innovations are on the way. Harnessing the potential of brand loyalty is essential to help brands set themselves apart in the marketplace.

The key to success in the cannabis marketing niche is to seek professional assistance – and we are here to help. Our expert marketing team is on hand to offer you all the advice and support you need and to help you market your cannabis company to the biggest possible target audience.

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Let the Experts a EWR Digital Market Your Marijuana Business

For more information on marketing your restricted business – or any business – contact the marketing experts at EWR Digital by calling us at 713-592-6724!

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Three Key Things You Should Know About Marijuana Marketing | EWR Digital – Houston, TX