by Geoff Campbell | Jan 31, 2019 | PPC (Pay-Per-Click) advertising
Google AdWords is the former name of Google’s paid advertising platform. On July 24, 2018, however, Google re-branded its advertising platform to Google Ads. For the sake of simplicity, we will still use Google AdWords interchangeably with Google Ads. We will...
by Matt Bertram | Jan 21, 2019 | B2B Marketing, eCommerce Marketing, Enterprise Success, Franchise Marketing, Nonprofit Marketing, Small Business Marketing, Social Media Marketing (SMM)
Social listening is super important and something you thought you had a good handle on. It was one of the things you liked about your company. “Unlike the others: We listen.” You put that phrasing everywhere. In your blogs, your newsletters, social media....
by Geoff Campbell | Jan 17, 2019 | PPC (Pay-Per-Click) advertising
While Google is certainly the king of search engine marketing, Bing ads are still an important piece of the puzzle Don’t underestimate the power of a well-placed PPC ad, even outside of Google. While Google still holds the most users, Yahoo and Bing actually have...
by Mike Filewicz | Jan 15, 2019 | PPC (Pay-Per-Click) advertising, Branding and Design
Expandable display ads are known as rich media ads that can expand beyond the original size of the ad unit. The expansion is user controlled and will allow for a greater area for the ad to occupy – allowing more attention and better view for action from those...
by Matt Bertram | Jan 15, 2019 | PPC (Pay-Per-Click) advertising, Social Media Marketing (SMM)
Looking for a variety of ways to boost your business but struggling with the huge amount of information available online? You’re not alone. SEO might not be enough in 2019 and that’s why we’re aiming to help educate and inform businesses about the variety and power...
